The project involves the development of guidelines for conducting effective promotion activity in social media regarding COVID-19 vaccination and addressed to Generation Z nursing students. The research model will use the mixed method (integrating the collection of quantitative and qualitative data). The basic prerequisite for this methodology is the fact that such interference allows for more complex and more synergic use of data than separate collection and analysis of quantitative and qualitative data.
Together with our partner from Ireland, there will be developed a plan of future campaign for health and vaccination addressed to young people. The result of the project will be the development of a catalogue of good practices applied when developing effective social media campaigns regarding vaccination addressed to young people, mainly nursing students.
